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Creating a YouTube Strategy Without Making Cat Videos

Do you have a YouTube Strategy? YouTube is one of the best social sites to build traffic and grow your social influence. Just check out some of these stats I found: YouTube has over 4 billion video views per day. There were over 6 billion hours of video watched per month YouTube crosses over all […]

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Making Real Connections

Finding and Following Influencers Last year, I wrote a post about finding and following Influencers. The Word of Mouth Marketing Association defines an Influencer as ” individuals who have greater than average reach or impact through word of mouth in a relevant marketplace.” In that post, I was referring to the top Influencers like the […]

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How to Color Outside the Lines

How do I show my personality online? I get this question all the time. I know that’s a tough one for small business owners trying to find their way in social media. When I meet a new coaching client, I can see their personality shining through our conversation. The problem is, they can’t figure out […]

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3 Creative Ways to Visually Market Your Business

Every picture tells a story If there’s one thing that’s constant in social media, is that it’s constantly changing. And one of my favorite changes are the new profile design layouts. Have you noticed that these new social site layouts are giving you more opportunities for promoting your businesses? Even the new Twitter design expanded […]

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Gen X and Social Media: Stuck in the Middle

Talking about my generation Have you ever noticed that marketing folks always seem to be talking about how to reach Baby Boomers? Or what’s the latest app to connect with Millennials? What happened to marketing to Generation X, my generation? Well, my friends, this is the post for those of us stuck in the middle. […]

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