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Finding Your Company’s Voice

Finding your company’s voice can be like putting lipstick on a pig That expression about putting lipstick on a pig always gives me a good laugh. For those of you who haven’t heard this before, the dictionary definition is “a rhetorical expression, used to convey the message that making superficial or cosmetic changes is a […]

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How I Learned How to Sell Solutions Not Products

You just can’t get people to buy your stuff Despite the detailed information you’ve provided on your website, people are not signing up for your offers, not engaging with your social media programs and maybe just a few are actually walking into the door of your store. What are you doing wrong? You just can’t […]

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