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How to Create a Content Strategy That Works For You

Content Strategy and Your Voice Before I jump into a whole bunch of lists and questions and things for you to review to create your content strategy checklist, I want to talk about finding your voice. WHAT??? Yeah, you heard me. Before you click off this post because you can’t possibly imagine that your voice […]

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What Makes a Social Media Image Shareable?

Visual Storytelling I’m fascinated with the ideas behind Visual Storytelling. I love how social media is becoming more about the visual elements of our marketing messages.  Even the new Facebook algorithm is based on the power of your image in their graphic search feature to determine if your post will pop up in your fans […]

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Five Small Business Tips for Social Media

Look Beyond The Obvious My power word for my business this year is BUILD. Of course, my word means the obvious definition of build – building my business and strengthening my focus of helping small business owners. But it actually means more to me than just that easy answer. This year I’m taking my word […]

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